ÂÜÀòÂÒÂ×

Will Lin is an experienced marketing professional with a strong background in digital marketing and growth strategies. Currently serving as Vice President of Performance & Digital Marketing at Rentokil Initial, Will is responsible for the development and execution of the North American digital marketing strategy. Previously, Will held the position of Chief Marketing Officer at Simplilearn, leading a global team to drive customer acquisition and enhance sales performance. Will also served as CMO and CDO at RentPath, focusing on consumer marketing programs, and as VP of Global Digital Marketing at HomeAway.com, where leadership encompassed various digital advertising efforts. Other notable roles include positions at Microsoft, Berggi, Hewlett-Packard, and i2 Technologies, demonstrating a comprehensive range of expertise in marketing, data analytics, and operational excellence. Will holds a PhD in Operations Research & Industrial Engineering from The University of Texas at Austin.