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Monika Simpson, MCIM, currently serves as the Global Head of Data Analytics and Insights at Rentokil Initial, where expertise in data-driven strategy and analytics leadership drives business growth through actionable insights. Prior roles include Digital Marketing Lead for Europe at Rentokil Initial, Head of Digital Marketing at Tenpin Ltd, Digital Marketing Consultant for Welldoing.org, and various positions focused on digital marketing and analytics at companies such as Audacious, HulaHub, VouchedFor, Mindshare, Immediate Media Co, and Wicked Entertainment Ltd. Monika holds a Bachelor's Degree in Marketing and Applied Psychology from London Metropolitan University and is currently pursuing the CIM Marketing Leadership Programme at Oxford College of Marketing.