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Jorge Rivas currently serves as Key Account & Facility Manager at Rentokil Initial España since September 2021, while also holding the position of Commercial Director at bwd Digital Transformation Spain, a company focused on digital strategy and data management to enhance business excellence and productivity. Jorge's previous experience includes eight years as Area Sales Manager for Avis Budget Group International, where responsibilities encompassed commercial planning, team leadership, and product development. Prior to this, Jorge worked at Europcar in various sales roles, demonstrating a strong background in business analysis and team management. Jorge holds degrees in Business Administration and Marketing from Comillas Pontifical University and Universitat de Barcelona, along with a Master's in Commercial Management from Instituto de Directivos de Empresa (IDE-CESEM).