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Joaquin Atienza is a seasoned executive with extensive experience in leadership roles across various companies. Currently serving as Director General at Rentokil Initial España since January 2019, Joaquin Atienza previously held the position of Director Ejecutivo de Operaciones at Rentokil Initial, where responsibilities included oversight of operations, services, sales, marketing, quality, risks, customer service, billing, contracts, logistics, and procurement. Prior roles include Director Comercial Pest Control & Hygiene at Rentokil Pest Control España and Director Ejecutivo at ActionCOACH. Joaquin Atienza's early career features significant positions such as General Sales & Marketing Director at Caudwell Group and various roles at Eastman Kodak, Clairol, Dow Brands, and Unilever, showcasing a strong background in commercial and marketing management. Joaquin Atienza holds an EMBA from IESE Business School and a degree from Universidad Pontificia Comillas.