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Tasha Holloway serves as the Sr. Marketing Events Manager at the Reno-Sparks Convention and Visitors Authority since March 2015, overseeing the Special Event Partnership Funding Program and facilitating marketing needs for various sales departments. Previous roles include Events and Digital Marketing Manager, Sales Events Manager, and Marketing and Special Projects Specialist, contributing to special event projects and promoting the Reno Tahoe destination. Prior experience includes working as an Event Coordinator for The Great Reno Balloon Race from June 2011 to February 2015, where Tasha managed sponsor relations and logistics. Tasha Holloway holds a Bachelor of Arts degree in Journalism from the University of Nevada, Reno, obtained between 2005 and 2010.