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Duncan Cross has extensive experience in the marketing and consulting fields. Duncan began their career in 1996 as an On Premise Marketing Manager for Bacardi. In 2000, they became the Western Canadian Brand Manager for Appleton Estate Jamaica Rum. In 2001, they joined HotButton Solutions, Inc. as Vice President & Director. Duncan then moved to Zyman Group in 2004 as a Managing Consultant. From 2009 to 2011, they worked for TopRight Partners, MarketPro, & Thrive Consulting as a Market Development & Commercial Strategy Consulting. In 2011, they joined Renmatix as the Chief Marketing Officer, and also held the roles of Vice President Corporate Development, Managing Director - International Development, and Marketing & Communications Director. In 2019, they became the CEO of RMCB Subsidiary.

Duncan Cross completed their MBA at the University of Virginia Darden School of Business in 2005 and then went on to pursue their MBA at IESE Business School in the same year. Duncan also holds a BA in Political Science and International Relations from the University of Calgary.