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Veronica Villarreal has worked in the marketing industry since 1999. Veronica began their career at Classic Records as Director of Marketing, where they reduced marketing costs by 50% and increased sales by 17%. In 2000, they moved to EMI Music as a Marketing Manager, where they developed and managed marketing and production of new product releases. In 2003, they joined Sony Music as a Director of Marketing, and also SonyBMG Home Entertainment, Sony Wonder, as Director of Marketing, where they developed and managed marketing and production of new DVD and audio releases for several licensed brands. From 2017 to 2019, they worked at Freebirds World Burrito as a Senior Marketing Manager, and currently holds the position of Head of Marketing at Renée Rouleau Skin Care, leading a team of six team members and four external agencies.

Veronica Villarreal received their Master of Business Administration (MBA) in Marketing from Indiana University - Kelley School of Business between 1997 and 1999. Prior to that, they earned a Bachelor's degree in Finance from Baylor University - Hankamer School of Business between 1990 and 1994.