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Diego Patriota, MBA, serves as the Head of UX LATAM at Renault Group, managing a diverse team and overseeing the development of design strategies for the Latin American and French regions. With a wealth of experience in UX design and project management across various prominent companies, including Amaris Consulting, Sprinklr, and Starbucks Brasil, Diego has demonstrated expertise in user-centered design principles, collaborative project execution, and the implementation of agile methodologies. Diego's academic credentials include an MBA in Digital Marketing from FGV and multiple extensions in User Experience Design and Human Data Strategy, complementing a Bachelor’s Degree in Social Communication with a focus on Advertising and Marketing from IESB.