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Sela Avishai has held various positions in the industry since 2017. Sela began their career as a Project Manager for The Accelerator Program at MAOZ מעז in 2017. In 2020, they were appointed as the Chief Executive Officer of TRUSTEAT. Currently, they are the VP of Products at Remilk.

Sela Avishai completed a Bachelor's degree in Political Science and Jewish thought at The Hebrew University of Jerusalem between 2014 and 2017.