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Piermarco Burrafato is a seasoned analytics professional with extensive experience in the publishing and legal sectors. Currently serving as the Director of Analytics for Open Access/Submissions at Elsevier, Piermarco drives data-driven experimentation to support growth objectives. Previous roles at RELX included Product Analytics Director, where Piermarco functioned as a corporate consultant and data-driven growth thought leader, and Head of Marketing Analytics at Elsevier, facilitating a shift towards analytics-driven decision making. Prior experience includes positions at Wolters Kluwer, CACI International Inc., and Tele2 Nederland, where Piermarco excelled in data analysis, project management, and business development. Academically, Piermarco holds a PhD in Computer Science Engineering, a Master of Engineering, and a Bachelor of Science in Computer Science from Università degli Studi di Palermo and Bath Spa University.