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Juuso Kykkänen has a diverse work experience in the marketing field. Juuso started their career at ManpowerGroup, where they worked in customer service from 2010 to 2013. Juuso then joined IBM Finland in 2013 and held various roles, including Marketing Coordinator and Digital Marketing & Communications Coordinator. At IBM, Juuso was responsible for executing marketing campaigns, coordinating events, managing digital activities, and analyzing results. In 2016, they moved to RELEX Solutions and served as a Growth Hacker and later as a Digital Marketing Manager. Juuso was then promoted to roles such as Head Of Marketing Operations, Interim VP Marketing, and Head of Demand Generation. Currently, Juuso is the Director of Demand Generation at RELEX Solutions, a position they have held since 2023.

Juuso Kykkänen completed their education at Jyväskylä University School of Business and Economics. Juuso earned a Bachelor of Science in Economics and Business Administration with a focus on Marketing from 2009 to 2013. Juuso then pursued further studies at the same institution and obtained a Master of Science in Economics and Business Administration with a specialization in Marketing from 2013 to 2016. In addition to their formal education, Juuso also obtained certifications in Google AdWords for Search Advertising from Google in October 2016 and an Inbound Certification from HubSpot in November 2015.