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Ayala Rosenbaum has a diverse work experience spanning various roles in product management and research. Ayala currently serves as VP Product at Rekor, starting in 2021. Prior to that, Ayala was Head of Product at Waycare (acquired by Rekor) from 2019 to 2021 and also worked as a Product Manager at Waycare from 2019 to 2021. Ayala worked as a Product Manager at HERE Mobility from 2016 to 2019. Ayala gained research experience as a Research Assistant at Prof. Ran Hassin's lab for cognitive science at The Hebrew University of Jerusalem from 2015 to 2016. Ayala'searly experience includes working as a Tier 1 Technical Support Engineer at SunGard (now part of FIS) in 2011 and as a QA Engineer at Mominis from 2010 to 2011, where they focused on manual and load testing.

Ayala Rosenbaum pursued their Bachelor of Arts (BA) degree in Cognitive Science from The Hebrew University of Jerusalem, graduating in 2016. Additionally, they participated in the Amirim program for honor students at the same university during this period. In 2018, Ayala Rosenbaum completed a program at pmsphere - Leading Products to Success, specializing in Product Management, particularly in the area of building successful products.