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Ayala Rosenbaum has a diverse work experience spanning over a decade. Ayala currently holds the position of VP of Product at Rekor, starting in August 2021. Prior to Rekor, Ayala worked at Waycare, which was later acquired by Rekor. At Waycare, they served as the Head of Product from November 2019 to August 2021, and before that, they were a Product Manager from November 2019 to July 2021.

Before joining Waycare, Ayala worked as a Product Manager at HERE Mobility from November 2016 to November 2019. Ayala gained research experience at The Hebrew University of Jerusalem, where they served as a Research Assistant at Prof. Ran Hassin's lab for cognitive science from August 2015 to August 2016. In this role, they conducted experiments, analyzed data, and prepared research publications.

Ayala started their career as a Tier 1 Technical Support Engineer at SunGard, which is now part of FIS, in 2011. Prior to that, they worked as a QA Engineer at Mominis, where they focused on writing and performing manual and load tests on websites and cellular portals.

Throughout their career, Ayala has demonstrated a strong background in product management, research, and technical support.

Ayala Rosenbaum completed their Bachelor of Arts (BA) degree in Cognitive Science at The Hebrew University of Jerusalem from 2013 to 2016. During the same period, they also participated in the Amirim program for honor students at the university. In 2018, they attended the pmsphere - Leading Products to Success, where they completed a course titled "The art of building successful products" in the field of Product Management.