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Natasha Lewandrowski is a Principal Product Designer at REI, specializing in outdoor travel products for families and retail design strategies. With extensive experience, Natasha previously held roles such as Principal Experience Design Manager at T-Mobile, where leadership in experience design strategy for retail projects was key, and Sr Experience Design Manager at Nordstrom, focusing on workforce innovation and customer experience. Educational qualifications include a Master’s Degree in Design and Technology from Parsons School of Design and a BFA in Sculpture from the Maryland Institute College of Art. Natasha also has experience as a parent, contributing to the development of children, and has engaged in various roles across design and research, showcasing a strong commitment to human-centered design and innovation.