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Eli Gurock is an accomplished professional with extensive experience in strategic vendor partnerships and sales. In the role of Director of Strategic Vendor Partnerships at REI, Eli oversees vendor relationships to enhance business strategies. Prior to that, Eli served as Director of Sales, Client Services & Monetization for Staples Media Network, where responsibilities included driving sales and client services. Eli held senior leadership positions at MERGE as SVP and Group Lead Retail Media, as well as VP of Marketplaces and Retail Media. Additional experience includes serving as Vice President of Marketing at eBags and Director of Digital Strategy & Analytics at Fathom Events. Eli holds a Bachelor of Arts in Sociology from Yeshiva University, earned between 1996 and 2000.