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Richard Reid has a diverse work experience spanning various industries and roles. Richard started their career as an Analyst at Laurier Start-Up Fund in 2014. Shortly after, they joined GE's Financial Management Program, where they completed four rotations in different departments. Richard then worked at Tim Hortons as a Senior Analyst, focusing on marketing intelligence and analytics in Canada. After their time at Tim Hortons, Richard became an Independent Consultant, working as a Management Consultant. Currently, they hold the position of Senior Director of Brand & Customer Intelligence at Regis Corporation, where they are responsible for leading brand and customer intelligence initiatives.

Richard Reid attended Wilfrid Laurier University from 2010 to 2014, where they obtained a Bachelor of Business Administration with a Co-op Option. Richard also passed Level II of the CFA Program, certified by the CFA Institute.