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Chris Sylvia has over 15 years of experience in digital marketing and media management. Currently serving as VP of Digital and Media at Regal since November 2010, Chris has been instrumental in driving the digital transformation strategy and marketing roadmap for Regal Cinemas. Previous roles include Director of Digital Marketing at Regal and Associate Director at Interpublic Group (IPG), where Chris oversaw the mobile media department for high-profile clients like Microsoft and Intel. Early in the career, Chris held positions as Mobile Manager at Ansible and Media Planner at ZenithOptimedia, focusing on strategic media planning for major brands. Chris earned a Bachelor of Business Administration in Advertising from the University of Washington.