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Joellen Lu is an accomplished social media professional with extensive experience in developing and executing comprehensive social strategies across multiple platforms. Currently serving as Associate Director of Social Media at Reformation since June 2019, Joellen has held several key roles within the company, including Senior Social Media Manager and Social Media Manager. Prior to this, Joellen worked at StyleHaul, Inc. from January 2017 to May 2019 as Senior Manager of Social Media, where responsibilities included developing content strategies and original photography. Joellen’s career also includes significant experience at Nasty Gal, contributing as Social Media Associate & Social Photographer and as Social Media Assistant, where skills in community management and content creation were honed. Additionally, Joellen founded Tarte Vintage, managing social media and e-commerce initiatives, which showcased effective brand building through digital channels.