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Jakob Brøgger-Mikkelsen is the Founder and CEO of Reflectly, a position held since January 2017. Prior to this role, Jakob served as Co-founder of Recar Danmark from February 2015 until its acquisition in 2020. Jakob's educational background includes a Growth Hacking program at Growth Tribe in 2018 and ongoing studies in Innovation Management as part of a Master's degree in Business Administration at Aarhus University, complemented by a Bachelor of Science degree from the same institution, completed in 2018.