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Patrick Dudley-Williams is a seasoned professional with a diverse background in fashion and finance. As the founder and director of Reef Knots Ltd since January 2013, Patrick has established a British lifestyle brand specializing in menswear. Previously, Patrick served as a board member of the UK Fashion & Textile Association from May 2016 to August 2023, where leadership was provided for UKFT Rise, supporting startups in the fashion sector. Patrick's extensive experience in financial services includes roles as Vice President of Portfolio Strategy & Research at Morgan Stanley Wealth Management and Senior Vice President of European Equity Strategy at Citi. Patrick holds a BA (Hons) in Business Administration from Newcastle Business School, University of Northumbria at Newcastle, and completed education at Radley College.