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Norm Snyder has a diverse work experience. Norm is currently the Chief Executive Officer at Reed's, Inc. Since 2020. Previously, from 2013 to 2020, they served as the President & CEO of Avitae USA, LLC, where they were responsible for rebuilding the entire team and repositioning the brand. Before that, from 2010 to 2012, Norm was the President & COO of Adina For Life. From 2007 to 2009, they held the position of President & CEO at High Falls Brewing Company. Prior to that, from 2003 to 2005, they served as the Chief Operating Officer at Rheingold Brewing Company.

Norm Snyder attended the University at Albany from 1979 to 1983. During this time, they pursued a Bachelor of Science degree in Accounting.