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Sheri Otto is an accomplished Growth Marketing Manager with extensive experience in driving email engagement and optimizing marketing automation strategies across various roles. At Redwood Software, Sheri successfully executed an Enterprise trial funnel campaign, achieving a 62% increase in email click rates. Previously at HubSpot, Sheri excelled in lifecycle automation and demand generation, increasing contact enrollment rates by 314% and optimizing automated experiences for significant lead conversion improvements. Sheri's career also includes roles at Nutramax Laboratories, FlexProfessionals, Peak Hosting, PM Digital, and Slyce Marketing, demonstrating a consistent track record of utilizing marketing automation to enhance customer experiences and achieve substantial growth metrics. Educational qualifications include an MS in Internet Marketing from Full Sail University and completion of the Kellogg Executive Education program.