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Hideki E. Hashimura is currently working as the CRM/CX Transformation Strategist & CMO at redk since October 2009. He also serves as an Associate Lecturer at Churchill College, University of Cambridge, focusing on CX and Digital Transformation. Additionally, he has been an Executive Advisor on the SugarCRM Partner Advisory Board and has held various leadership roles in the CRM and marketing field throughout his career, including founding Horizon - SugarCRM España.