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Iva Chan is an experienced marketing professional with a strong background in demand generation and integrated marketing strategies. Currently serving as the Regional Marketing Manager for ASEAN at Red Hat since June 2020, Iva leads demand generation programs for the region. Previously, Iva held key positions at Microsoft, including Integrated Marketing Manager and Product Marketing Manager, focusing on B2B marketing strategies and digital transformation initiatives for Microsoft 365 and Azure. Iva also has experience as a Category Manager at ClickAsia.my, managing significant accounts for e-commerce platforms, and as a Product Manager at Samsung Electronics, where responsibilities included planning and executing marketing strategies for new product launches. Iva holds a Bachelor of Business Administration in Marketing from UCSI and a Diploma in Counseling Psychology from Tunku Abdul Rahman University of Management and Technology.