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Lisse Falla is an experienced marketing professional specializing in retail media within the Benelux and French markets. Currently serving as Associate Director at Redcare Pharmacy since January 2023, Lisse excels in fostering sustainable supplier relationships and negotiating annual agreements through innovative retail marketing strategies. Prior experience includes a role as Senior Retail Media Manager at SHOP APOTHEKE EUROPE and as Media Services Manager at Farmaline, both focused on creating impactful marketing campaigns. Lisse also has expertise in cosmetic and dietary supplement marketing, gained while working as a Product Specialist. Early career experience includes positions as a sales assistant in jewelry retail and a public relations internship at The Estée Lauder Companies. Lisse holds a Bachelor’s degree in Marketing and has further education from CIVAS and Vlerick Business School.