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Aylin Ersan is an experienced professional in the field of media and marketing, currently serving as the Director of Retail Media at Redcare Pharmacy since January 2024. Prior to this role, Aylin held several positions at Douglas, including Head of Retail Media and Head of Digital Media & Retail Media Lead from July 2019 to January 2024. Aylin's earlier experience includes serving as Director of Marketing Consulting at iBeauty by Publicis, Group Head of Search & E-Commerce Strategy at Performics, and Digital & CRM Manager at Parfums Christian Dior. Aylin began the career as a Digital Media Consultant at MediaCom Deutschland and had a brief internship at Henkel in product marketing. Aylin's educational background includes a Bachelor of Arts in Business Communication from the International School of Management, Germany, and a Bachelor of Arts in Media & Communication from the University of Leicester.