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Sara Wesche has a diverse work experience spanning various industries and roles. Sara is currently a Co-Founder at Midwest Vertical since 2023. Prior to this, they worked as the Director of Client Strategy at RED66 Marketing LLC, where they helped businesses develop marketing strategies and messaging. Sara also served as a Principal at 45th Parallel Marketing LLC, focusing on identifying target personas and refining marketing messaging. Sara has also held positions at Forbes Communications Council, Kruse Design LLC, Revenue Path Group, Hike it Baby, MediaSauce, Health & Safety Institute, and Summit Training Source, where they held various marketing and content development roles. Sara'sexperience includes marketing strategy, content development, and management of marketing departments.

Sara Wesche attended Michigan State University from 1999 to 2002, where they obtained a Bachelor of Arts degree in Communications. Sara'scoursework included advertising and media, organizational communication, interpersonal communication, and political science. Prior to that, they completed their high school education at Forest Hills Central High School from 1994 to 1998. Sara also holds additional certifications, such as being a Founding Member of Grand Rapids Professional Women for Good and being certified by the Objective Management Group in Sales Talent Acquisition Routine and Sales Force Evaluations.