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Brooke Willaby is an accomplished marketing professional with extensive experience in performance-based media within the home security, telecom, and big tech industries, currently serving as Marketing Director at Red Ventures since June 2019. In this role, Brooke manages multi-million dollar performance media budgets and oversees a team of 10 analysts, focusing on performance optimization and innovative attribution methods. Previously, Brooke held positions including Senior Associate for Paid Social and Associate for Paid Media, where responsibilities included leading direct response advertising strategies and enhancing lead generation for various sectors. Prior experience also includes a role as Advertising Director at Push Digital Inc., where Brooke directed strategy and campaign execution for notable clients. Brooke holds a Bachelor of Science in Marketing from the University of South Carolina.