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Samantha Bragg currently serves as the Chief Executive Officer at Red Rooster since July 2024. Prior to this role, Samantha held various leadership positions at Oporto, including Chief Executive Officer, Acting Chief Executive Officer, and Marketing Director from January 2019 to July 2024. Samantha also contributed to Fitness First Australia as the Head of Marketing from August 2014 to December 2018 and led marketing efforts at Ella Baché as Marketing Director from May 2012 to April 2014, where the company is recognized as a leading skincare brand in Australia and New Zealand. Additionally, Samantha held the position of Marketing Director at Australian Vintage from April 2007 to February 2012. Samantha Bragg earned a Bachelor of Business in Marketing from Charles Sturt University.