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Tracy Cassara has a wealth of work experience in marketing, communications, and product management. In 2002, they began their career as a Manager of Media Buying and Promotions for Universal Orlando Resort. In 2006, they worked as a Sales Representative for iHeartRadio. From 2007 to 2011, they worked for Progress Energy (now Duke Energy) as a Product Manager and Marketing Manager for Residential Programs. In 2019, they transitioned to EdTech as an Associate Director of Marketing for Pearson. In 2021, they worked as a Marketing Director for Bisk, and in 2022 they began their current role as a Senior Account Executive for Red Rocket Studios.

Tracy Cassara obtained a Certificate in Business Analytics: From Data to Insights from Wharton Executive Education in 2022. Tracy also holds a B.S. in Business Administration and Marketing from the University of Central Florida. Additionally, Tracy has a certification in Critical Thinking for Better Judgment and Decision-Making from LinkedIn which they obtained in January 2022.