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Dieter Naessens is an accomplished business leader with extensive experience in sales and marketing across various industries. Currently, Dieter serves as a Co-Founder at Red Poppy and Boxed Concepts, with previous roles including Managing Director and Chief Sales Officer at Kambukka. Dieter held the position of Chief Commercial Officer at MercuryFlooring NV and was President at The Cookware Company - GreenPanâ„¢, overseeing global operations and sales across multiple regions, including North America and Europe. Dieter's career began at Allinox as a Key-account manager. Dieter holds a Master's Degree in Business/Managerial Economics from HUB-KUBrussel.