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Lulu Marks has a background in retail, starting as a Retail Associate at Bug's Boys in 2013 and then moving on to Snap Kids in 2014. Lulu transitioned into a Retail Manager role at Lilla Boutique in 2017 before becoming the Director of Operations at Red Mountain Retail in 2020. Lulu Marks graduated from the University of Alabama in 2020 with a Bachelor of Science degree in Marketing and Finance.