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Alberto Montoya has a diverse work experience in the advertising industry. Alberto began their career as a Trainee and Junior Art Director at SCPF in 2006. Alberto then worked as an Art Director at JWT Mexico from 2007 to 2008. In 2008, they joined Wunderman as the Head of Art Director for a year. Alberto then joined FCB México in 2011, where they worked as a Senior Art Director until 2012. From 2013 to 2020, they had multiple roles at JWT Mexico, including Senior Art Director, Creative Director, and ultimately General Creative Director. In 2020, Alberto became the Director General Creativo at DDB Mexico. Currently, they hold the position of Regional Creative Director at Red Fuse Communications since 2022.

Alberto Montoya pursued their education from 2005 to 2007 at the University School of Design and Engineering of Barcelona. During this time, they obtained a Master's degree in Design, Communication Strategy, and Advertising. Their field of study focused on these areas, providing him with a comprehensive understanding of design, communication strategies, and advertising.