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Thomas Holleczek

Head of Commercial Data & Analytics at Red Bull

Dr. Thomas Holleczek has a diverse work experience in data and analytics roles. Dr. Thomas is currently the Head of Commercial Data & Analytics at Red Bull, where they are responsible for setting up Data & Analytics Units for the Red Bull soccer clubs in Leipzig, São Paulo, and New York. Dr. Thomas has successfully increased match day revenues through ticket overbooking.

Prior to their current role, Dr. Holleczek worked at adidas, where they held various positions. As the Senior Director of Data Analytics, they led a team of product owners, data scientists, and data engineers for Digital Wholesale. Dr. Thomas formulated the data & analytics strategy and utilized data to deliver exceptional customer experiences through recommendation services for adidas's b2b e-commerce platform. Dr. Thomas also served as the Director of Digital Product Management, leading a team of product owners and restructuring the microservices architecture for future scalability. Additionally, they held the position of Director of Data Engineering, where they grew the engineering team and implemented best practices in data and software engineering.

Dr. Holleczek also has experience working at Singtel as a Senior Data Scientist, leading the Mobility Analytics team and focusing on the monetization of cellphone location data. Dr. Thomas conducted pre-sales meetings and provided consulting to clients.

Furthermore, Dr. Holleczek has a research background and worked at the Massachusetts Institute of Technology (MIT) as a Data Scientist/Postdoctoral Associate. Dr. Thomas led the Urban Analytics research team at the SENSEable City Lab, where they explored cellphone location and public transport data to optimize public transport networks in Singapore.

Overall, Dr. Thomas Holleczek's work experience demonstrates their expertise in data and analytics, as well as their ability to drive successful projects and deliver exceptional results.

Dr. Thomas Holleczek's education history includes earning a Ph.D. in Information Technology from ETH Zürich. Dr. Thomas also attended The University of Edinburgh as a Visiting Student, where they focused on Computer Science. Prior to that, they completed their M.Sc. in Computer Science from FAU Erlangen-Nürnberg. Their secondary education took place at Willstätter Gymnasium Nuremberg, where they obtained their Abitur / A-Levels / SAT.

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