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Lukas Reisser is an experienced professional with a strong focus on digital signage and product management, currently serving as the Operations Lead for Digital Signage at Red Bull since October 2019. In this role, Lukas leads technical operations and bridges the gap between marketing and IT for system applications and data integration. Previous experience at Red Bull Media House included positions such as Product Manager and Channel Operations Manager, where Lukas managed multi-functional digital signage products and developed content and system operations. Additionally, Lukas has a background in audience measurement and project management from earlier roles, including a research operator position and various internships at Beta Film GmbH, where involvement spanned across marketing, production, and development. Lukas holds a Bachelor of Applied Science in Business Administration from Rosenheim Technical University of Applied Sciences.