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Juliana Martinez is a skilled marketing and public relations professional with extensive experience in the music and beverage industries. Currently serving as Senior Manager of Culture Marketing for Music at Red Bull since July 2021, Juliana previously held the role of Brand Development Manager at Carlsberg USA, where significant advancements in brand awareness and account growth in the South Florida market were achieved. Juliana's career began at Santa Cruz Communications as a Public Relations Specialist, where responsibilities included coordinating nationwide media opportunities and managing key industry events. Juliana holds a Bachelor of Science in Public Relations/Image Management and a Minor in Music Business from Florida International University, complemented by an Associate of Arts in Mass Communication/Media Studies from Miami Dade College.