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Keani White is a seasoned media professional with extensive experience in audience development, content strategy, and social media management. Currently serving as Senior Manager of Owned Programming for Brand & Culture at Red Bull Media House since February 2019, Keani oversees a team of five Social Media Managers, achieving over 546 million social media views in 2019. Previous roles include significant positions at Awesomeness, where Keani optimized video-first content strategies, and at Disney, contributing to audience analysis and brand integration efforts. With a Bachelor of Arts in Film & Media Production from Arizona State University, Keani has a robust background in creating data-informed strategies that enhance audience engagement and drive content effectiveness across digital platforms.