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Femke Beke-Rikkert has worked at Clear Channel Nederland since 2019 as the Head of National Sales, focusing on optimizing outdoor campaigns. Prior to that, they were at Jaarbeurs, where they held various roles including Sales Manager for Congresses & Meetings, Manager of the Jaarbeurs MeetUp Meeting Center, Management Trainee, and completed their graduation internship at the Jaarbeurs Conference Center.

Femke Beke-Rikkert has a Bachelor of Business Administration in Leisure Management from Stenden Hogeschool Leeuwarden, earned between 2007 and 2011. Prior to that, between 2004 and 2007, they completed a program in Sociaal Cultureel Werker with a specialization in Kunst Cultuur & Media from ROC Midden Nederland, Unit Zorg & Welzijn. In 2011 and 2014, Femke Beke-Rikkert attended Focus Learning Journeys, where they completed a Masterclass in De 9+ Organisatie and a Collegereeks in Organisatie 3.0 respectively, both from Nyenrode Business Universiteit.