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Roger Dooley is a renowned keynote speaker, author, and faculty member specializing in neuromarketing and consumer behavior. Since April 2008, Dooley has motivated audiences to enhance customer loyalty and employee engagement through customized speeches informed by insights from their books, "Brainfluence" and "Friction." As an author for McGraw-Hill Education and John Wiley & Sons, Dooley has contributed significant works that have garnered recognition as top management and business books. Additionally, as the host of "The Brainfluence Podcast," Roger explores scientific approaches to business improvement. Dooley's expertise extends to advisory roles, academic teaching at UAB in neuromarketing, and their own marketing consultancy, Dooley Direct LLC, which leverages behavioral science for better marketing strategies. Their prior experience includes co-founding College Confidential and serving in leadership roles in digital marketing at Hobsons. Dooley holds a BS in Chemical Engineering from Carnegie Mellon University and an MBA in Management from the Haslam College of Business at the University of Tennessee.