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Fredrik Steinwall is the CEO of RECCO and also serves as the Partnership Development Manager. Prior to their current roles, Fredrik founded FS Sports and was the Head Coach Swedish Ladies Alpine at Ski Team Sweden Alpine AB. Their experience includes working as the Skidområdesansvarig at RECCO AB and as the VD at Ekholmsnäs vänner. Fredrik has also worked as the Coach for Alpina Herrlandslaget at Svenska Skidförbundet. Fredrik holds a degree in Sport Science and has taken additional courses in Economics, Psychology, and Law.