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Karen Cañas Lozano has a diverse work experience in the field of data analysis and social media analytics. In 2018, they worked at BRM S.A. as a Junior Planner for Avianca, where they conducted research and analysis of opportunities in the aviation industry to improve practices in social media communication. Karen also generated reports based on the brand's organic actions on digital assets. In 2020, they joined Proximity as a Social Data Analytics professional, responsible for analyzing social data and identifying relevant themes for the brand. Karen also captured trends that created opportunities for the company and provided real-time reports. Currently, they hold the position of Senior Data Analyst at Rebold, starting in 2022. The specific roles and responsibilities under this position are not provided.

Karen Cañas Lozano earned a degree in Comunicadora Social from Universidad Francisco de Paula Santander between 2013 and 2018. In 2021, they completed a specialization in digital advertising from Universidad Central (CO). Karen also obtained certifications in "Conceptos básicos de Marketing digital" from Google in March 2021, "inbound Marketing" from HubSpot in the same year, and "Digitaliza paso a paso tu negocio con Google My Business y YouTube" from Google in April 2020.