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Eleonoor Hintzen-Cuppen is a seasoned professional with extensive experience in consultancy and education. Serving as a Principal Consultant and Associate Partner at Rebel since September 2020, Eleonoor also founded Good Company b.v. in August 1993, focusing on helping organizations translate corporate social responsibility ambitions into impactful actions. Diverse project experience includes engagements with prominent organizations such as Unilever, Vodafone, and Achmea, emphasizing sustainability and CSR. Additionally, Eleonoor contributes as a lecturer in Value Management at Erasmus School of Accounting & Assurance and CSR & Social Entrepreneurship at Haagse Hogeschool, while holding board positions in various social enterprises. Educational qualifications include advanced studies in Finance, Strategic Environmental Management, and Psychology, complemented by certifications in marketing and behavioral change.