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Kobi Kalif has been in the tech industry since 2009. Kobi began their career at Aviv Technologies Group as a Software Engineer. In 2013, they moved to Crow Electronic Engineering Ltd. as a Senior Software Engineer. In 2015, they joined ironSource, where they held the roles of VP R&D, Director of R&D - Infrastructure & Data, and Automation & Backend TL. In 2021, they were appointed Chief Executive Officer of ReasonLabs.

Kobi Kalif is currently pursuing a Bachelor of Science in Computer Science from The Open University of Israel, which they began in 2012.