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Brice McBeth's work experience began in 1997 as a Co-op/Marketing Consultant at IBM SurfAid Analytics. Brice then took on various roles at SurfAid, including SurfAid Product Manager and Solutions Manager / Business Development Team Lead. In 2006, they worked as a Web Strategy Consultant at AMD before becoming a Business Transformation Manager at Direct Energy. From 2007 to 2009, they served as a Marketing Director at Bluegreen Corporation. In 2009, Brice founded Reap Commerce, where they served as Founder & CEO, specializing in CRO, AB/multivariate testing, and marketplace/Amazon managed services. In 2011, they became President & CEO of Standish Salon Goods and remained in that role until 2019. Since 2016, they have also worked independently as an Author and Conversion Rate Optimization Coach at BriceMcBeth.com.

Brice McBeth's education history is as follows:

From 1987 to 1994, they attended Greenhill School.

Between 1994 and 1999, they pursued their Bachelor's degree in Chinese at The University of Texas at Austin.

In 1998, they took part in a study abroad program at TianJin Institute of Technology in TianJin, China, where they continued their studies in Chinese.