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Edmund Hurst currently serves as the Director of Marketing and Partnerships EMEA at RealD, a position held since November 2023. Prior to this role, Edmund was with Cineworld Cinemas Ltd for six years, progressing from Senior Media & Film Studio Relations Manager to Head of Corporate Sales and Partnerships, leading a team of 14 professionals across various B2B and B2C initiatives. Edmund's extensive experience at Vue Entertainment, spanning 15 years, included positions such as Sales Implementation Manager and Sales Support Manager, where significant contributions were made in creating and managing marketing promotions, enhancing brand partnerships, and overseeing media strategies. Edmund holds a BSc in Management from Royal Holloway, University of London, and has a solid academic background with 10 I.G.C.S.Es from the International British Yeoward School.