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Cassandra Shapiro is the Global Head of Diversity Equity and Inclusion at Reaktor, where Cassandra leads the company's DEI operations and strategy. Prior to this role, Cassandra held positions in growth marketing and business development at Reaktor, community lead sales at WeWork, PR and communications at SkinVision, and as a co-founder at Mora Approved. Cassandra also has experience in communications and account management at companies such as African Clean Energy, The Red Brick Road, McCann London, Table 19, Saatchi & Saatchi, and Belgiovane Williams McKay. Cassandra holds an M.B.A. from Vrije Universiteit Amsterdam and degrees in Communications and Business from Charles Sturt University.