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Erik Garcia has a diverse range of work experience in various industries. Erik is currently the Marketing Lead in the Founding Team at Reactive Live Shopping since July 2022. Prior to this, Erik founded Vicky in September 2019 and served as the Founder. Erik also worked in the Tech and Media Industry as a Marketing Strategist & Consultant starting from January 2015. Additionally, Erik was the Co-founder & CEO of Prodducts from January 2018 to April 2019. Erik gained experience in the theater industry as the Marketing Director at International City Theatre from January 2013 to January 2017, and as the Marketing Manager from January 2010 to December 2012. Furthermore, Erik worked at Source Interlink as a Copy Editor from January 2008 to August 2008, and as a Marketing Assistant at Revco Industries in 2007.

Erik Garcia attended California State Polytechnic University-Pomona from 2002 to 2006, where they obtained a Bachelor of Arts degree in English Literature and Language. In 2016, they also obtained an Inbound Certification from HubSpot.