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Kelly Sheath serves as the Area Sales Director at Reach plc since January 2018, leading a sales team in digital marketing across Devon and Cornwall, emphasizing the unique advantage of utilizing 1st party data. Prior to this role, Kelly held multiple positions at Local World Media, including Field Sales Director and Media Sales Director, from April 2014 to October 2021. Kelly's extensive experience in media sales began in 1999 with Northcliffe Media, progressing through roles such as Senior Field Sales Executive and Commercial Manager. Throughout the career, Kelly has demonstrated strong leadership and expertise in sales across various media platforms.