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Nitu Irina has over 13 years of experience in the beauty industry. Nitu began their career in 2007 as a Brand Manager and Trade Marketing Executive for Niran Co Products. In 2009, they joined SEPHORA as a Senior Category Manager Romania and Balkans for Exclusive brands, where they managed corporate strategies, operational plans, and recruited and managed brand managers. In 2017, they moved to Too Faced Cosmetics as a Commercial Manager, where they managed Country Managers, negotiated contracts, and focused investments on sell-out. In 2018, they joined Anastasia Beverly Hills as a Retail Sales Director EU, where they developed, oversaw, managed and coached the European Sales Team. Currently, Nitu Irina is the Director EMEA for Beautyblender.

Nitu Irina obtained a Master Degree in Strategic Marketing from Academia de Studii Economice din București in 2008-2009. Nitu also obtained a Bachelor's degree in Marketing from the same institution in 2006-2008, and a Bachelor's degree in Economic studies in Foreign Languages (English department) from the same institution from 2003-2007.