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Julie (Hoppe) Ash has a diverse work experience in the fashion and beauty industry. Julie is currently working as a Visual Merchandising Manager at Beautyblender since February 2022. Prior to that, they worked as a Fashion Designer, Wardrobe Stylist, and Seamstress at their own company since September 2009. Julie also has experience working at The Estée Lauder Companies Inc., where they held positions such as EMEA International Account + Commercial Support for BECCA Cosmetics from May 2021 to September 2021, and Global Visual Merchandising Manager for BECCA Cosmetics from October 2018 to September 2021. Additionally, they worked at American Eagle Outfitters as an International Brand Presentation Manager from November 2013 to October 2018, and at TOPSHOP TOPMAN as a Visual Merchandiser from March 2009 to October 2013.

Julie (Hoppe) Ash attended the University of Wisconsin-Madison from 2005 to 2009, where they earned their Bachelor of Science degree in Fashion/Apparel Design. In 2008, they also attended the Fashion Institute of Technology, where they received their Associates of Applied Science degree in Fashion/Apparel Design in 2009.